摘要
具有稳定和多元的情报获取途径是企业成功的基础,从企业自身、企业竞争对手、企业环境三方面详细的讨论了竞争情报的内容及其获取途径。
A stable and multi-intelligence obtaining way is the foundation of successful enterprises.In this article the ways of obtaining the competitive intelligence from the enterprise itself,competitor,and enterprise environment three aspects were discussed in detail.
出处
《农业网络信息》
2012年第3期50-52,56,共4页
Agriculture Network Information
基金
唐山市科学技术局项目"唐山市企业获取竞争情报的途径与模式研究"(编号11140219a)
关键词
竞争情报
途径
企业
竞争对手
环境
competitive intelligence
way
competitor
environment
