摘要
在分析株洲市农产品品牌建设现状和存在的主要问题的基础上,提出了增强农产品生产经营者的品牌建设意识;整合分散农产品品牌;政府加大对农产品建设支持力度;科学设计品牌经营等促进株洲农产品品牌发展的建议。
This paper analyzed the present situation and problems of the brand-building of agricultural products in Zhuzhou city,and then put forward some suggestions of increasing the brand construction consciousness of agricultural produ operators,integrating agricultural brand,increasing support to the construction of agricultural product,scientific design brand operation for brand-building of agricultural products.
出处
《宁夏农林科技》
2012年第3期60-61,67,共3页
Journal of Ningxia Agriculture and Forestry Science and Technology
基金
2011年湖南省教育厅课题(11C13410)
关键词
农产品
品牌
建设
Agricultural products
Brand
Building
