摘要
绛州古城旅游发展与其历史文化地位、遗产资源品味存在着错位,为此,对绛州古城旅游形象进行了调查分析.首先,对古城空间环境及旅游吸引物进行实地调查,就古城本底旅游形象进行分析.接着,通过旅游问卷调查,就旅游者对古城旅游感知形象进行分析.最后,就古城旅游形象的定位、塑造、宣传等方面进行了措施安排.
As a noted ancient historic and cultural city,the present situation of Jiangzhou tourism development does not match with its own value.In this paper,first,attractions and resources of Ancient Jiangzhou City is analyzed throughout destination investigation.Second,based on market investigation,perceptive image of tourist about ancient city is studied.At last,opinions and suggestions about orientation and communication of ancient city tourism image are offered.
出处
《山西师范大学学报（自然科学版）》
2012年第1期112-115,共4页
Journal of Shanxi Normal University(Natural Science Edition)
基金
山西师范大学哲学社会科学基金项目(YS09016)
关键词
绛州古城
旅游形象
调查分析
Jiangzhou ancient city
image of tourism
survey and analysis
