摘要
互联网和电视是特点最为相近的媒体形式,人们普遍认为互联网将对电视形成巨大的冲击。本文通过调查数据发现:(1)网民中上网和看电视的时长并无显著的相关关系;(2)不同上网频率的网民看电视时长无明显差异;(3)不同网龄的网民看电视时长无显著差异。结果显示互联网与电视使用上并非简单地相互替代关系,人们的媒体消费行为主要受到个人背景特征的影响并存在一定的惯性。
It is widely accepted that internet will make huge push on TV because TV and internet are very similar as a media.But In this article we find that：（1） The using time of internet and watching TV has no significant correlations within internet users;（2）The time of watching TV between different frequency internet users has no significant difference;（3）The time of watching TV between different experience internet users has no significant difference.The results reveal that the relation between internet and TV is not simply substitutional relation and media consumption behavior is affected by one＇s background and has some inertia effect.
出处
《科学·经济·社会》
CSSCI
2012年第1期155-157,共3页
Science Economy Society
关键词
媒体消费
电视
互联网
media consumption
TV
internet
