摘要
在对呼和浩特市旅游资源定性评价的基础上,以省外游客为调查对象,着重对旅游产品偏好和满意度进行了调查分析。运用ASEB栅格分析法将定性和定量分析综合起来,对呼和浩特旅游产品深度分析,形成栅格表,找出其存在的问题。针对这些问题提出了旅游产品的开发对策,并设计了呼和浩特旅游产品谱系,希望对呼和浩特旅游业发展有借鉴意义。
This paper focused on the relevant preferences and the general customer satisfaction with regard to the tourists products in Hohhot,it took the domestic tourists as target respondents and composed upon ASEB Grid Analysis,which combined qualitative and quantitative analysis methods.A depth analysis related to tourism products in Hohhot has been accomplished to form the ASEB grid table,which is assisted to find out the existing problems in tourism products portfolio.Aimed at proposing exploration countermeasure to those problems above,we construct new products portfolio for Hohhot,eventually,provide practical references for the tourism exploration of Hohhot.
出处
《干旱区资源与环境》
CSSCI
CSCD
北大核心
2012年第1期128-134,共7页
Journal of Arid Land Resources and Environment
