摘要
随着社会的发展和市场经济的建立,自然人姓名权开始具有更多、更直接的经济利益,越来越多的被商业利用。法律应赋予自然人平等享有姓名权商业利用的权利,只要在一定地域范围内或一定领域内能够明确无误的指向特定自然人的称谓都是姓名权商业利用中的姓名。在实际生活中,自然人姓名权商业利用的基本法律表现形式主要有将姓名许可他人进行商业利用、将姓名作价用于商业活动及通过提供赞助使用其姓名等。
With the development of society and the establishment of a market economy, there are more and more direct economic benefits within the commercial use of the right of the name. The law should give the individual with the right to legally use their name in the commercial use if the name can be unequivocally point to the specific individual in a certain geographical area or within a certain area. In reality, the basic legal form of the commercial use of the name is to permit others to commercially use the name as trademark or the commercial activities sponsor.
出处
《改革与战略》
2012年第3期38-41,共4页
Reformation & Strategy
关键词
姓名权商品化
权利主体
利用对象
法律形式
commercial use of the right of name
the subject of rights
use of objects
legal form
