摘要
本文以大学生群体为被试,研究了他们的电子垃圾回收行为意向的影响因素和对于各种增加电子垃圾回收行为做法有效性的偏好。实证研究结果表明:大学生的电子垃圾回收行为意向与他们所拥有的电子垃圾相关知识、对于电子垃圾回收的特定态度、参与回收的个体规范、内控性特质、参与回收的社会规范显著正相关,而与一般环境态度、回收的便利性无关;在各种增加电子垃圾回收行为的做法中,有效性排在第一、二位的分别是加大电子垃圾回收的基础设施建设和增加参与回收的经济报酬。根据研究结果,给出了提高大学生电子垃圾回收参与度的策略,并在最后指出了研究存在的局限性。
Taking undergraduates as participants, this empirical research explores the determinants of their e-waste recy-cling behavior intention and their preferences for the effectiveness of different ways of enhancing e-waste recycling participation. The findings indicate that undergraduates＇ e-waste recycling behavior intention is significantly positively related to their knowledge on e-waste, their specific attitude towards e-waste recycling, social norm towards e-waste recycling, personal norm towards e-waste recycling and internal locus of control, and is no related to their general environmental be- lief and convenience of e-waste recycling. Results also show that the first and the second ranks of effectiveness of ways that can enhance e-waste recycling participation are the construction of e-waste recycling infrastructure and the raise of reward on e-waste recycling respectively. Based on the above results, strategies of enhancing e-waste recycling participa- tion are given. Finally, limitations of this research are pointed out.
出处
《预测》
CSSCI
北大核心
2012年第2期31-37,共7页
Forecasting
基金
国家自然科学基金资助项目(70873005)
北京市哲学社会科学规划重大资助项目(11ZDA04)
关键词
电子垃圾
行为意向
社会规范
个体规范
内控性
e-waste
behavior intention
social norm
personal norm
internal locus of control
