摘要
旅游宣传口号是对旅游目的地进行形象定位的关键环节,它以生动、个性、独具吸引力和创新性的文字对旅游目的地形象进行凝练和升华,是旅游规划中必不可少的一部分。为把旅游业打造成经济支柱产业,洛阳基于独特的旅游资源和文化底蕴提出了该市的旅游宣传口号。文章先分析洛阳的旅游形象,然后针对它的旅游宣传口号进行文化探究,以期促进该市旅游业的健康、可持续发展。
Tourism slogan is the key link of tourism destination＇s image positioning.It refines and sublimes the tourism destination image with vivid,quite attractive and innovative words,which is an indispensable part of the tourism planning.Based on unique tourism resources,Luoyang puts forward the city＇s tourism propaganda slogan in order to make tourism the economic pillar industry.The article analyses Luoyang＇s tourism image,and then does culture research on its tourism slogan,so as to promote the city＇s tourism healthy,sustainable development.
出处
《河北旅游职业学院学报》
2012年第1期41-45,共5页
Journal of Hebei Tourism College
