摘要
中国旅游业发展迅速,随着中国步入老年型国家之列,老年旅游市场是一个极具潜力的市场,其产品的开发具有重要的社会经济意义。本文通对老年旅游产品品牌存在的问题和现状进行分析,从品牌的标识、营销、创新、文化内涵等方面提出了开发老年旅游产品品牌的策略。
Tourism industry in China develops quickly.As China has become a nation of the aged,the elderly tourist market is a huge potential market.And its product development has an important social and economic significance.The article,through the analysis of problems and current situation for the elderly tourism brand,proposes the development strategy of the elderly tourism brand in terms of brand identity,marketing,innovation,culture and other aspects.
出处
《河北旅游职业学院学报》
2012年第1期34-37,共4页
Journal of Hebei Tourism College
关键词
旅游市场
产品定位
品牌文化
tourism market
product positioning
brand culture
