摘要
重庆市会展旅游目前还存在诸多制约自身发展的问题,主要表现在,政府职能部门严重越位主办会展,会展公司与旅游企业各自为阵,服务不配套,会展管理和运营能力较弱等方面。重庆市应该借鉴国内先进省市和发达国家办会展旅游的经验,创新重庆市政府管理会展旅游途径是:政府应该建立统一管理会展旅游的职能部门,创新政府主办会展的职能,创新会展旅游的市场调查研究工作,创新管理会展旅游的制度,依托会展旅游组织,发挥会展行业协会的作用,培育重庆市专业会展旅游企业,创新会展旅游营销,科学培养人人才。
Chongqing exhibition tourism at present there are still many problems restricting its develop- ment, mainly in the functions of the government depart- ments, severe offside host exhibition, exhibition and tourism enterprises as. service facilities, exhibition management and operation ability is weaker etc. Chongqing city should draw lessons from domestic ad- vanced cities and developed countries do mice tourism experience, innovation management of Chongqing city hall exhibition tourism route is： the government should establish a unified management of convention and exhibition tourism functions, innovation govern- ment organized the exhibition functions, innovation of convention and exhibition tourism market investigation and research work, innovation management of Convention and exhibition tourism system, rely on the Convention and Exhibition Tourism Organization the Convention and Exhibition Industry Association, play the role of cul- tivation, Chongqing city is a professional exhibition tourism enterprises tourism marketing, innovation, science and culture of human talents.
出处
《特区经济》
2012年第3期164-166,共3页
Special Zone Economy
关键词
政府管理
会展旅游
创新途径
government management
Tourism
i nnovati -on way
