摘要
运用spss和eviews统计软件,通过建立计量经济模型对海南省2003～2010年的保险业、旅游业相关经济数据进行回归分析,结果显示,海南省旅游保险发展与旅游收入增长之间存在显著的正相关关系。基于此,提出综合运用政府和市场两方面力量,启动旅游业与保险业双方的合力,建立"旅保合作"的工作机制,建立评价指标体系,对旅游相关企业和保险公司进行评估,构建旅游保险客户数据库等促进旅游保险与旅游业互动发展的策略。
using spss and the eviews statistics soft- ware, through the establishment econometric model to Hainan Province 2003-2010 year insurance business, the tourism related economic data carries on the regres- sion analysis,finally demonstrated that between Hainan Province travels the insurance development and the tourist income grows has the remarkable correlational dependence. Based on this, proposed the synthesis uti- lization government and the market two aspect strength, the start tourism and the insurance business both sides＂ joint effort, the establishment ＂the travel guarantees the cooperation＂the working mechanism, es- tablishes the evaluating indicator system, carries on the appraisal to the traveling related enterprise and the Insurance company, promotion traveling insurances and the tourism interaction development and so on con- struction traveling policy holder database strategy.
出处
《特区经济》
2012年第3期158-160,共3页
Special Zone Economy
基金
海南省哲学社会科学2011年规划立项课题<海南省旅游保险与旅游业互动发展模式研究>(编号HNSK11-20)
国家骨干高职院校建设项目成果(教育部2010年27号文)
关键词
旅游保险
旅游收入增长
关联性
海南省
Traveling insurance
The tourist income g-rows
Relatedness
Hainan Province
