摘要
区域品牌建设与维护是提升安康富硒特色农产品竞争力的必由之路。在对"产业聚集""品牌及区域品牌管理""一村一品""地理标志"理论分析的基础上,提出安康富硒特色农产品区域品牌化发展对策,包括:"政府为主导、商会协会为中介、企业参与者角色"的区域品牌运行管理模式;实施"一村一品"工程,夯实区域品牌发展与延伸的基础;以"地理标志"申报与保护为切入点,推进区域品牌化经营管理。
The regional brand construction and maintenance is the way that must be taken to promote the competitive power of selenium-enriched special agricultural products in Ankang. In the theoretical analysis of ＂the industrial cluster＂ ＂the brand and the regional brand management＂ ＂a village is one brand＂ ＂the geography symbolized product＂, the article proposes the countermeasures about selenium-enriched special agricultural products＇ regional brand development in Ankang which are ＂government for leadership, chamber of commerce association for intermediary, enterprise participant role＂ region brand operation management pattern, carrying out ＂a village is one brand＂ project to ram the regional brand development and extension and advancing the region brand management and operation by ＂the geography symbolized product＂ declaration and protection as breakthrough point.
出处
《农产品加工（下）》
2012年第3期107-110,共4页
Farm Products Processing
基金
陕西省教育厅科学研究资金资助项目(11JK0090)
关键词
特色农产品
区域品牌
安康
special agricultural products
regional brand
Ankang
