摘要
我国电影产业投融资市场上存在着众多的主体,而这些主体之间又存在着错综复杂的关系。本论文利用博弈论对电影企业与银行、电影企业与广告主之间的博弈关系进行了分析,揭示了电影产业不同投融资主体之间相互制约、相互作用的规律,并指出提高不同投融资主体间博弈均衡水平的路径选择。
There are numerous subjects of investment and financing in Chinese film industry,and the relationship among these subjects arecomplicated.The article introduces game theory as tools to analyze the game relationship between film companies and banks and advertisers,reveals the interacting rules between different subjects of investment and financing in Chinese film industry,and points out the route to improve thegame equilibrium.
出处
《上海金融》
CSSCI
北大核心
2012年第3期100-104,119,共5页
Shanghai Finance
基金
教育部青年基金项目<我国电影产业国际竞争力测度研究>
中国传媒大学科研培育项目<基于博弈论的中国电影产业投融资问题研究>(项目编号:CUC10D08)的阶段性成果
关键词
电影产业
投融资主体
博弈
Film Industry
Subjects of Investment and Financing
Game
