摘要
文章介绍了我国4S店汽车精品营销的现状,着重从态度和策略两方面分析了4S店汽车精品营销存在的问题,并提出了相应的对策。
This paper introduces current situation of marketing of auto accessory in 4S automobile store.It pay more attention on the problems of auto accessory＇ marketing in 4S automobile from attitudes and stategies and offers the corresponding countermeasures.
出处
《河南机电高等专科学校学报》
CAS
2011年第6期69-71,共3页
Journal of Henan Mechanical and Electrical Engineering College
关键词
汽车4S店
汽车精品
营销
4S automobile store
auto accessory
marketing
