摘要
在激烈的传媒市场竞争中求生存、求发展是传统媒体人必须直面的重要课题,更是科技期刊急需解决的问题。分析了新媒体时代科技期刊存在的问题和面临的挑战,对传统科技期刊如何提高竞争力、适应市场需要、促进健康发展进行了探讨。
To survive and develop in the fierce competition circumstances is an important issue that traditional media must face, and it is also an urgent problem for scientific and technical journals to resolve. The problems and challenges that scientific journals faced in new era are analyzed, and the methods to improve competitiveness, adapt to market needs and promote development healthily are discussed.
出处
《价值工程》
2012年第8期221-222,共2页
Value Engineering
关键词
传统媒体
新媒体
科技期刊
互联网
traditional media
new media
science and technology periodicals
Internet
