摘要
油田装备制造企业主要是为所在油田提供采油用的地面装置及地下设施,相对其它的企业,必然有其独特性,油田装备制造企业的营销策略的选择也有其针对性。本文主要针对大庆油田装备制造企业的相应特点,结合营销安全及安全预警的相关理论,科学地构建了油田装备制造企业的营销安全预警体系,并强调了营销安全预警体系的构建对油田装备制造企业利益最大化的实现以及可持续性发展都具有非常重要的意义。本文在相关理论和实践调查等研究的基础上,根据已经建立的油田装备制造企业营销安全预警的体系,运用神经网络分析,得出相应的预警提出了油田装备制造企业进行相应的营销安全管理理念。
Oilheld equipment manulacturing enterprises provide ground installations and underground lacilities ior oil production. Comparing with the other enterprises, it is unique. So its marketing strategy is targeted. According to the corresponding characteristics of Daqing Oilfield equipment manufacturing enterprises, combining with the relative theory of marketing safety and security warning, the article scientifically builds the marketing safety warning system of oilfield equipment manufacturing enterprise, and stresses that its establishment is significant to the maximal benefit of oilfield equipment nmnufacturing enterprises and sustainable development. On the basis of the relevant theory and practical survey, according to the already created marketing safety warning system for oilfield equipment manufacturing enterprise, the article uses neural network analysis, and gets the corresponding warning, and puts forward marketing safety management idea for oil field equipment manufacturing enterprises.
出处
《价值工程》
2012年第8期80-81,共2页
Value Engineering
关键词
营销安全
预警管理
装备制造企业
marketing safety
early warning management
equipment manufacturing enterprises
