摘要
对我国制造业企业品牌竞争力的发展进行了SWOT分析,同时在SWOT分析的基础上提出了提升的相关策略。
An SWOT analysis is carried out on the development of the brand competitiveness of the manufacturing enterprises of China and some promotion strategies are proposed.
出处
《山西科技》
2012年第1期8-9,13,共3页
Shanxi Science and Technology
关键词
制造业
品牌竞争力
SWOT分析
manufacturing enterprise
brand competitiveness
SWOT analysis
