摘要
本文剖析了竞争合流战略与产品主流化竞争战略在经济绩效、市场份额等方面存在的差异,提出了企业(尤其是我国国有企业)应以技术创新为核心,实施产品主流化竞争战略,争取最大的市场份额,并实现市场价值的观点。
Traditional theroy of marketcompetitive equilibrium,from the market need, the relations of cooperation and competition,emphasized that most firms should adapt them- selves to circunstances:In substance,it means that a firm should competite by following to- gether for existence and expand in the maturity industry.The final outcome,most firms can only follow behind a few product- principalization firms for long- term,they have had to bear the cost caused of lower selling price and take the risk of expanding factory scale.So today, our state- owned enterprisese must carry out technology innovation and implement the mar- keting strategy of productprincipalization,as to gain the international marketcompetitive ad- vantage. Key words: product- principalizafion;competition by followimg together;competition strategyComparative Study on Marketing Strategy of Product Principalization and Competition by Following Together RUAN Feng-er ( Zhejiang Institute of Economics and F inance,Zhejiang,H angzhou,310 0 12 ) Abstract: Traditional theroy of marketcompetitive equilibrium,from the market need, the relations of cooperation and competition,emphasized that most firms should adapt them- selves to circunstances:In substance,it means that a firm should competite by following to- gether for existence and expand in the maturity industry.The final outcome,most firms can only follow behind a few product- principalization firms for long- term,they have had to bear the cost caused of lower selling price and take the risk of expanding factory scale.So today, our state- owned enterprisese must carry out technology innovation and implement the mar- keting strategy of productprincipalization,as to gain the international marketcompetitive ad- vantage.
出处
《外国经济与管理》
CSSCI
北大核心
2000年第2期11-17,共7页
Foreign Economics & Management
关键词
产品主流比
竞争战略
竞争合流战略
对比研究
product- principalizafion
competition by followimg together
competition strategy
