摘要
通过对上海男性衬衫市场的实地调研,运用科学的统计分析方法,把上海市男性衬衫市场分别按收入、职业、学历、年龄四个人口统计变量进行了细分,并阐述了这些细分市场的消费行为.
Through analyzing the data from our survey of Shanghai men's shirt market, we segment the market by such demographic variables as income, occupation, education, age etc. The consumer behavior of each segmentation is also described.
出处
《中国纺织大学学报》
CSCD
2000年第1期20-23,29,共5页
Journal of China Textile University
