摘要
结合人因工程与用户体验理论,研究基于人因角度的商务网站用户体验。通过问卷调查,在商务网站品牌、页面设计、流程设计和功能设计等方面总结和分析出有利于提高用户满意度的要素。基于量化的用户体验要素,对新蛋网和凡客诚品网这两个典型的电子商务网站进行全面的对比分析,验证提出的基于人因工程的商务网站用户体验的满意度评价标准,并以南周商城为实际案例,从页面设计、流程设计和功能设计等方面分析提出用户体验优化方案。
With combination of human factors and user experience theory, user experience of commercial website based on human factor engineering is studied. Through questionnaire survey, 300 copies of valid user experience data are obtained. Factors beneficial to improving customer satisfaction for commercial websites from brand, page design, process design and functional design are summed up and analyzed. Based on these quantified factors, comprehensive comparative analysis of 2 popular commerce sites including Newegg and Vancl are conducted. And user satisfaction evaluation criteria at the angle of user experience of commercial website based on human factor engineering is verified. With NanZhouShangCbeng as an actual case, user experience optimization is analyzed in detail from page design, process design and function design.
出处
《图书情报工作》
CSSCI
北大核心
2012年第4期131-135,共5页
Library and Information Service
基金
中央高校基本科研业务费重点项目"基于人因工程的电子商务服务质量管理研究"(项目编号:2009SZ0029)
广东省质量技术监督局科技重点项目"基于人因工程的B2C电子商务服务质量评价标准研究"(项目编号:x2jmN5101020)研究成果之一
关键词
人因工程
行为运作管理
电子商务
用户体验
human factor engineering
behavioral operations management
electronic commerce
user experience
