摘要
２１世纪电子商务将广泛应用于人类社会的各个领域，势必改变包括政府、企业、家庭和个人在内的整个社会活动的运行方式，其中，受其影响最大、最直接的莫过于对市场及市场营销方式的变革。
In the coming 21 century electronic business will be widely applied in every fieldof human society, Which will inevitably change the functioning techniques of all social activitiesincluding those of governments, enterprises, fairlies and individuals. Among them, the market andchanges of its marketing techniques may be influenced most directly.
出处
《商业研究》
北大核心
2000年第1期86-88,共3页
Commercial Research
关键词
电子商务
市场营销
营销方式
企业
Electronic business
market transaction
consurner's behavior, and enterprises'smarketing activity
