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基于数据挖掘的电子商务动态定价模型 被引量:7

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摘要 目前,数据挖掘在电子商务中的应用引起了越来越多的学者的关注。本文在综合分析了数据挖掘技术应用和电子商务动态定价策略的基础上,提出基于数据挖掘的电子商务动态定价模型,并将该模型引入淘宝网的定价服务机制,分别从C2C和B2C两个模式下探讨了该模型的应用,对于电子商务企业运作具有很大的参考价值。
作者 王菲菲 李晶
出处 《中国信息界》 2012年第2期56-59,共4页 Information China
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参考文献16

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同被引文献30

  • 1范明;孟小峰.数据挖掘:概念与技术[M]{H}北京:机械工业出版社,2007.
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  • 9曹尔黎.第三方B2B电子商务平台服务质量分析[J].商业研究,2010(6):213-216. 被引量:12
  • 10傅翠晓,黄丽华.我国B2B电子商务服务模式的分类探讨[J].中国科技论坛,2010(10):100-106. 被引量:22

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