摘要
森特里克能源公司(Centrica Plc)是英国的一家综合性能源公司,该公司在保障能源供应、节能环保和应对能源价格上涨方面面临着如何处理与公众、政治家及媒体等关系的难题。公司十分注重加强与外界的交流和沟通,主要方式是:向相关利益方发布统一的公司信息;加强与媒体沟通,避免媒体的失实报道;影响核心政治人物,赢得政策和资金支持;向外界传达相关信息,争取公众的理解和支持;利用社交媒体与公众直接沟通,改进公关工作,提升公司形象。与此同时,森特里克公司还通过危机公关维护公司形象,形成了一套有效的危机处理方法。
Centrica PLC,an integrated UK energy company,faces PR challenges with the public,politicians and media in securing energy supply,conserving energy,protecting the environment,and coping with rising energy prices.The company seeks to improve its image through external communications in the following ways:publishing consistent company information for stakeholders;influencing key political figures to win policy and financial support;improving communications with the media to avoid inaccurate reporting;conveying pertinent information to external parties and obtaining understanding and support from the public;and directly communicating with the public through social-networking media.Centrica thereby maintains its image in public relations crises and has adopted a set of effective crisis management methods.
出处
《国际石油经济》
2011年第11期69-74,111-112,共6页
International Petroleum Economics
