摘要
微博营销作为一种新兴起的网络营销工具,具有很高的应用价值。江苏许多旅游目的地适时地运用了微博营销这把利器,不但有助于提高江苏的旅游形象,而且有助于进一步扩大江苏的旅游市场,推动江苏旅游业的发展。
As a neonatal marketing tool,micro-blog shows its high application value in marketing.For example,dozens of tour projects in Jiangsu timely takes advantage of the so-called ＂sharp and useful weapon＂,micro-blog,in the process of product promoting and image building,so it is natural that the whole tourism image of Jiangsu has been improved,its tourism target market has been broaden and its pace of tourism development has been speeded up.
出处
《江苏商论》
北大核心
2011年第12期130-132,共3页
Jiangsu Commercial Forum
基金
江苏科技大学人才培养模式创新实验基地项目GX20091044阶段性成果
关键词
微博营销
旅游
江苏
micro-blog marketing
tourism
Jiangsu
