摘要
版面色彩运用作为彩报编辑的有机组成部分对于报纸传播效果发挥着重要作用。报纸版面色彩运用应遵循的基本原则是:确定好主色调,注重色彩和谐的搭配;发挥色彩对比组合的功效;色块安排应避零求整;色彩运用追求简洁、明快、和谐。
The application of format colors used as an organic part of the editing plays an important role to the effect of the newspaper dissemination. The basic principles followed by the newspaper format colors should be to establish a predominant color, pay attention to the collocation of color harmony, and bring color contrast into full play. The color arrangement should pursue entirety, and the color application should be concise, sprightly and harmonious.
出处
《山西广播电视大学学报》
2012年第1期102-103,共2页
Journal of Shanxi Radio & TV University
关键词
报纸版面
色彩运用
基本原则
newspaper format
color application
basic principles
