摘要
旅游动机研究是旅游主体(旅游者)研究的重要内容.在贵州师范大学学生旅游动机问卷调查基础上,依据旅游动机推拉理论,运用SPSS17.0统计软件的因子分析方法,得出贵州师范大学学生旅游动机的5个推力因子和4个拉力因子.并以此为基础分析了在人口统计特征中推拉力因子所表现的差异.其结果对西部大学生尤其是贵州省大学生的旅游市场开发与细分提供一定的参考.
The study on tourism motivation is the important content of study on tourist.Based on the research into students＇ tourism motivation in Guizhou Normal University,it holds that there are five push factors and five pull factors according toThe Push-and-pull Theory.The differences resulted from push factors and pull factors for different demographic characteristics are also analyzed,for references for the development and subdivision of tourism market for students,especially for those from Guizhou Province.
出处
《襄樊学院学报》
2011年第11期13-17,共5页
Journal of Xiangfan University
关键词
旅游动机
推拉理论
贵州师范大学
Tourism motivation
Push-and-pull theory
Guizhou Normal University
