摘要
随着社会经济的发展,农村地区的零售服务业呈现多元化、立体化的特点。通过访谈和问卷调查方式,收集福建省若干地区农村居民对一般消费品的购买行为,用Logit模型进行数理统计分析,针对农村居民对零售终端选择行为进行定量研究,可以从中发现规律,对优化农村流通体系建设有一定的借鉴意义。
With the development of the social economy,the retail service industry in rural areas shows diversified and three-dimensional characteristics.In this paper,based on the interviews and questionnaire methods,the article collects the buying behavior of rural residents to general consuming goods in many areas of Fujian province.Through the statistic analysis method,based on the Logit model,and according to the quantitative research on the choice behavior of rural residents to the retail terminal,the article puts forward the corresponding suggestions.
出处
《四川理工学院学报（社会科学版）》
2011年第6期62-65,共4页
Journal of Sichuan University of Science & Engineering(Social Sciences Edition)
基金
福建省大学生创新性实验计划项目(ZL1109/CS)
三明市社科课题(Y1017)
