摘要
微博是基于用户关系的信息分享与获取平台。与SNS不同,微博的传播模式是一种裂变式和多中心式传播;从传播效果看,微博在短期内极易形成焦点轰动效应,长期影响渗透力强,但平民效应差;微博传播碎片化明显、信息量庞杂,内容丰富,信息传播自由,但需要"把关人"介入,传播机制需要改进。
Twitter refers to the information sharing and access platform based on customer relationship. Un- like SNS, micro - blog propagation mode is a kind of fissile and multi - center communication. From the per- spective of effects, micro - blog is very easy to form sensational effects of focus in the short term, the long -term effects strongly penetrate, but its civilian effect is weak. Micro- blog＇s propagation fragments are apparent, its information content is complex, rich and free, but ＂the gatekeeper＂ intervention is necessary, and its propagation mechanism needs to be improved.
出处
《安徽师范大学学报（社会科学版）》
CSSCI
北大核心
2011年第6期678-683,共6页
Journal of Anhui Normal University(Hum.&Soc.Sci.)
关键词
微博
传播模式
传播效果
twitter
communication modes
effects
