摘要
作为一种会展经济特色的工作岗位与职业,会议策划人在美国等会议产业发达国家得到了较充分的发展,并日渐成为会展管理研究领域的一个研究热点。为引发我国学术界对此研究领域的关注,推动我国会议策划实践之专业化水平的提升,文章对与会议策划人相关的77篇英文学术论文进行梳理与分析,发现在总体分布方面,呈现出近10年文章占75%、美国学者占66%、实证研究占75%等特征;在研究内容方面,可归纳为MP的分类与特征、MP的职业资格与专业技能、会址选择与会址营销、MP的满意与忠诚、MP的激励与约束等5个研究专题。在此基础上,还针对现有研究的局限与不足,提出了加强跨文化比较、重视性别差异分析等建议。
As a work post and profession with characteristics of MICE economy, the trade of meeting planners has been fully developed in the developed countries such as the United Stated and has gradually become a hot spot for study in the field of MICE management. In order to spark the academic concerns and upgrade the professional level of the meeting planning in our country, the paper makes an analysis of 77 English academic papers related to meeting planners. It is found that in overall distributions, papers published in the last decade account for 75% , in which American scholars account for 66% and empirical papers account for 75%. In terms of study contents, five study topics are summarized： MP＇ s classification and features; MP＇ s professional qualification and professional skills; meeting venue selection and marketing; MP＇ s satisfaction and loyalty and MP＇ s incentives and constraints. Based on this, the paper points out the limitations and drawback existing in the studies and suggests strengthening cross-cultural comparison and laying stress on the analysis of gender difference.
出处
《旅游学刊》
CSSCI
2012年第1期91-100,共10页
Tourism Tribune
关键词
会议策划人
研究述评
公司会议策划人
协会会
议策划人
独立会议策划人
meeting planner
study review
corporate meeting planner
association meeting planner
independent meeting planner
