摘要
本文研究了由生产商和零售商组成的两阶段供应链的最优折扣券发放模式及相应的产品定价、折扣券面值和折扣券有效期,并提出了供应链协调策略。通过比较分析生产商发放折扣券模式和零售商发放折扣券模式,得出在零售商发放折扣券时,生产商利润和供应链总利润都会得到较大的提高,而一定条件下零售商利润将会较生产商发放折扣券模式下有所下降。针对这种情况,论文提出了基于成本分摊的供应链协调策略,即在零售商发放折扣券的情况下,由生产商分摊部分折扣券发放成本以达到双赢的目的。研究表明,通过调整成本分摊比例可以在保证零售商利润不受损的前提下提升供应链的整体利润,最终达到供应链协调。
The paper analyzes the optimal coupon offering mode and the optimal product price, coupon face value and coupon valid period for a two-echelon supply chain with one manufacturer and one retailer. Also we provide the optimal policy for the supply chain coordination. By comparing two coupon offering mode, we find that the retailer offering mode can improve the profit of manufacturer and supply chain. However, the profit of the retailer will decrease with this mode under certain condition. We provide the cost allocation based contract to achieve the supply chain coordination, which is with retailer offering mode, the winwin can be achieved by manufacturer sharing part offering cost. The results show that by adiusting the cost sharing rate the cost allocation contract can improve the profit of the manufacturer and the whole supply chain while ensure the benefit of the retailer.
出处
《中国管理科学》
CSSCI
北大核心
2011年第6期48-56,共9页
Chinese Journal of Management Science
基金
国家自然科学基金资助项目(71172096)
国家自然科学基金重点资助项目(70932005)
关键词
折扣券
发放模式
定价
供应链协调
coupon
offering mode
pricing
supply chain coordination
