摘要
文章以广西工商职业技术学院为例,分析了其建立市场营销专业校内实训基地的必要性,并就广西工商职业技术学院建立市场营销专业校内实训基地的原则、内容、目标、步骤以及措施展开了探讨。
Taking Guangxi Institute of Business Technology as example, this paper analysis the necessity of establishing raining base in the campus of marketing major, and discusses on the principles, contents objectives, steps and measures.
出处
《企业技术开发》
2011年第11期206-207,209,共3页
Technological Development of Enterprise
关键词
高职院校
市场营销专业
校内实训基地建设
higher vocational colleges
marketing major
construction of training base in the campus
