摘要
本文在分析中医药文化研究现状及中医药文化资源远未转化为软实力的同时,提出:1)加强中医药文化的研究的4大领域:加强中医药文化的核心价值体系研究;将中医药文化融入世界大文化中研究;加强中医药文化关键问题的研究;开展中医药文化产业化问题研究。2)提高中医药文化软实力的三大任务:培育中医药文化魅力;创造中医药文化新价值;提高中医药文化国际贡献度。3)提升中医药文化软实力6大战略对策:高层次战略;区域战略;为我所用战略;优先发展战略;走出去战略;品牌战略。
The article analyzes the status quo of research on TCM Culture and the fact that TCM cultural resources is far from being suf- ficiently transformed to soft power, and suggested： 1 ） To strengthen four fields of research, i.e. the research on core value system; merge of TCM culture with the world＇s mainstream culture; key issues regarding TCM culture; industrialization of TCM culture. 2） Three tasks regarding the soft power： to cultivate the culture attractiveness, creat new value and promote contribution to international culture. 3） Six development strategies： high level strategies, region strategies, application based strategies, priority strategies, outgoing strategies, brand strategies.
出处
《世界中医药》
CAS
2011年第6期461-464,共4页
World Chinese Medicine
