摘要
本文分析比较了中国和日本茶叶产业政策导向,并据此对韩国茶叶产业发展提出建议。研究认为,中国和日本茶叶产业政策引导的共同特点是:以高档茶为目标进行产品结构优化;通过互助组织提高茶农的组织化程度;构建茶产业区域集中化和产品质量个性化,增强区域竞争力;引导资源综合利用,提高产业整体效益。但两国也存在差异:中国注重提高名优茶的生产效率,实现以生产者为中心的规模经济,充分利用丰富的区域茶资源优势实现产品和市场的差异化;而日本注重高档茶的品质个性化,消费者为中心的战略性营销组织,区域茶产业的多元化,茶叶资源利用中的生态效益和经济效益。韩国可以借鉴中日两国的茶叶产业政策经验,引导茶产业健康发展。
Policy orientation in tea industry between China and Japan was compared and their quotable experiences for Korea to draw on were discussed.The universality in tea industry policy orientation of China and Japan was to optimize tea product structure aiming at lifting top grade teas,to promote organization of tea farmers through mutual aid association,to increase regional competitiveness by intensive management and individuation of product quality,to improve economic performance through comprehensive utilization of tea resources.The differences between these two countries are as follows： China emphasize the production efficiency of top grade teas,bring about the scale economy which takes the producers as the center and maximizing the utilization of regional tea resources to realize differentiation strategy of products and marketing;Japan focuse on the individuality of top grade teas,the marketing strategy takes the producers as the center,the diversification of the regional tea industry and the economical and ecological benefits during utilization of tea resources.It is considered that Korea should draw on China and Japan＇s experiences in policy orientation to promote its tea industry.
出处
《茶叶科学》
CAS
CSCD
北大核心
2011年第6期552-560,共9页
Journal of Tea Science
基金
茶叶产业技术体系经费资助
关键词
茶叶产业
政策导向
产品结构
组织化
区域竞争力
资源综合利用
tea industry
policy orientation
product structure
organization
regional competitiveness
resource comprehensive utilization
