摘要
在当今这个经济全球化的时代,商品广告已经成为企业和消费者获取商品信息和决定推广策略的重要信息来源。广告英语在这一历史潮流中已发展成为有别于一般英语的广告语言,形成了自己独特的风格。本文旨在从功能文体学中的前景理论的视角来分析广告英语的语言特点,帮助广告创意者创作出更加出色的英文广告作品。
With the development of economic globalization,commercials have become an important source for the enterprise and consumer to get information and promotion strategy.In this historical trend,advertising English has become a language that has its distinctive style,different from general English.This thesis intends to analyze the linguistic features of advertising English from the perspective of foreground theory in functional stylistics in the aim of helping advertising creators create more excellent English advertisements.
出处
《科教导刊》
2011年第32期222-223,共2页
The Guide Of Science & Education
关键词
前景理论
广告英语
音系层面
词汇层面
foreground theory
advertising English
phonological level
lexical level
