摘要
新闻娱乐化突出表现为内容上强调趣味性、刺激性,节目风格上注重个性,对新闻节目从主持人到节目形式进行亮丽的包装,既能实现新闻传播的功能及经济效益,又可满足受众需要,但同时也造成传播功能的错位、价值观导向错误。为了保证新闻娱乐化良性健康的发展,必须对新闻媒体从业者重新提出要求,坚守职业道德,肩负起社会责任,把握好新闻娱乐化的"度",保住新闻娱乐化底线。
News on TV,which is becoming more and more entertaining,is characterized by its emphasis on fun making,novelty and individual styles,paying great attention to the eye-catching effect of news announcers and the form of news announcing.Such an entertaining trend well balances the goal of news transition,economic benefits and the demand of the audience.In the meantime,it poses many a problem,including the wrong positioning of news function and its deviation from the dominant outlook of values.In order to ensure the development of news programs in a healthy way,therefore,we should encourage news practitioners to brave new challenges by sticking to their professional ethics,shouldering social responsibilities,understanding correctly the degree of entertainment,and preventing news programs from being totally commercialized.
出处
《江苏海洋大学学报（人文社会科学版）》
2011年第20期69-71,共3页
Journal of Jiangsu Ocean University（Humanities & Social Sciences Edition）
关键词
电视新闻
娱乐化
成因
影响
news on TV
entertaining
reasons of formation
influence
