摘要
加入WTO后,中国汽车产业在遭受巨大的压力下艰难地发展,跑车市场也是汽车商家必争之地,该文通过分析跑车市场特点和吉利跑车的市场定位,利用SWOT分析方法,分析吉利跑车的市场开发策略,以使人们更为了解中国跑车市场。
After joining in the WTO,Chinese automobile industry is growing hardly under huge pressure.The sports car market is the place of the automobile company's competition.This paper analyzes sports car's marketing characteristics and marketing location,and studies the GEELY′s sports car marketing exploitation strategy by SWOT to let people know more about the Chinese sport car market.
出处
《嘉兴学院学报》
2005年第S2期90-93,共4页
Journal of Jiaxing University
关键词
吉利
市场开发
策略
跑车
GEELY
market exploitation
strategy
sports car.
