摘要
中国现代乡村旅游的发展已有20多年时间,但发展层次大多处于低水平的"农家乐"阶段,加强乡村旅游的文化内涵建设将是破解之道。乡村旅游是城乡文化接触和传播的重要途径,城市文化以其鲜明的现代化、市场化等特征,强势地冲击着乡村文化。城乡文化涵化的结果,一方面是乡村文化的振兴;另一方面是乡村文化的同化、商品化。从涵化理论出发,加强中国乡村旅游的文化内涵建设,应确立乡村文化的地位,建立"农民主体、政府扶持"的文化创新体制,在旅游者和旅游利益相关者中倡导负责任旅游。
Modern Rural Tourism has more than 20 years, but mostly at a low level of development ＂Happy Farm＂ stage, to enhance the cultural connotations of rural tourism development will be the crack of the Road. Urban and rural culture, rural tourism is an important means of contact ＇and communication, and urban culture, with its distinctive modern, market--oriented features, is a strong position to impact on rural culture. The result of urban and rural cultural acculturation, on the one hand is the revitalization of rural culture; on the other hand, is assimilation and the commercialization of rural culture. From acculturation theory, strengthening the cultural connotations of rural tourism development, we must first establish the status of rural culture. Second, the establishment of a ＂farmers as the main, government support＂ cultural innovation system. Third, tourists and tourism stakeholders are in promoting responsible tourism.
出处
《旅游论坛》
CSSCI
2011年第5期89-92,共4页
Tourism Forum
基金
浙江省社科联课题"浙江乡村旅游文化内涵建设的实证研究"(2010N71)
关键词
乡村旅游
文化内涵
建设
涵化
rural tourism
cultural connotations
construction
acculturation
