摘要
高尔夫旅游是旅游业从观光型向休闲度假型调整的重要支撑点，山东作为旅游大省，发展高尔夫旅游的条件优越。近年来，山东高尔夫旅游发展迅速，已经形成了相当的产业规模和品牌效应，但是也存在政策支持力度不够、行业标准不健全、客源市场单一、人才缺乏等问题，必须在产业定位和政策、市场营销和品牌打造、人才培养等方面采取有效措施，从而推动山东高尔夫旅游的健康快速发展。
Golf tourism is an important support during the adjustment process which is from sightseeing-type to leisure-type. Shandong Province, as a large tourism province, has the excellent condition to develop golf tourism, especially In recent years, golf tourism has developed rapidly in Shandong and has formed a considerable scale of industry and brand, but there exist some problems, for example, few policy supports, imperfect industry standard singlesource market, the shortage of talent and so on. Therefore, to promote golf tourism＇s healthy and rapid development, the effective measures must be adopted on the aspects of industry and policy, marketing and brand building, and personal training.
关键词
高尔夫旅游
休闲度假
golf travel
status
characteristics
problems
countermeasures
