摘要
亲景度反映的是旅游客源地对目的地的偏好程度。文章用亲景度指标分析南昌国外旅游市场的偏好程度,得出南昌国外旅游市场结构,并提出南昌开拓国外市场的策略。
Preference Scale reflects how tourists preference for tourism destinations. The article analyzed the Nanchang overseas tourism market with preference scale, obtained the Nanchang overseas tourism market mechanism, and proposed some countermeasure of developing the overseas tourism market of Nanchang.
出处
《科技广场》
2011年第8期129-132,共4页
Science Mosaic
关键词
亲景度
南昌旅游
国外旅游市场
Preference Scale
Nanctiang Overseas Tourist Market
