摘要
媒介作为重要的传播载体,本应是实践主体作用和改造实践客体的感性工具。但作为"工具性"存在的大众媒介却越来越多地控制了受众。媒介意志的融入、经济利益的驱动、政治权力的卷入、大众文化的消解以及传播技术的奴役是造成这一现象的原因。如何应对大众媒介对受众的控制,一是要注重媒介工具理性和价值理性的统一;二是要加强对传播者的约束;三是要注重对受众的媒介素养教育。
As an important communication carrier,mass media is a specific tool that the practical subject changes the object.But the mass media is making more control to the audience.The will of mass media,economic interest,political power,mass culture,and communication technique lead to this phenomenon.How to reduce the control of the mass media to the audience？ First we should pay attention to the unity of the instrumental rationality and value sense;Second,the circulator of mass media should be bound;Thirdly,we should strengthen the media literacy education of audience.
出处
《石家庄经济学院学报》
2011年第5期118-122,共5页
Journal of Shijiazhuang University of Economics
关键词
大众媒介
受众
价值理性
媒介素养
mass media
audience
value sense
media literacy education
