摘要
采用文献资料调研、专家访谈、逻辑分析等方法,对山东省城市景观体育市场开发进行SWOT分析,并指出开发目标和重点,在此基础上提出发展策略,即:以景观资源为基础,以突出景观特色为导向,统筹规划,合理布局;坚持可持续发展的理念;采用市场化运作方式;精心策划赛事活动主题,强化赛事与景观的完美融合;大力培养景观体育的专门管理人才。
With the methods of literature research,investigation,expert interviews,logical analysis and other methods,the paper made a SWOT analysis of the development of the urban landscape sports market in Shandong province,and pointed out the development objectives and priorities.On this basis,it proposed the development strategy： A resource-based landscape in order to prominent landscape features-oriented,overall planning,rational distribution;and adhere to the concept of sustainable development;use of market-oriented mode of operation;well-planned event theme,strengthening competition and landscape the perfect fusion;great efforts to train sport specific landscape management personnel.
出处
《山东体育学院学报》
CSSCI
北大核心
2011年第10期15-19,共5页
Journal of Shandong Sport University
基金
山东省自然科学基金项目(ZR2009GL012)<山东省城市景观体育市场开发与信息管理系统研究>
关键词
山东城市景观
城市景观体育
SWOT分析
市场开发策略
urban landscape of Shandong province
urban landscape sports
SWOT analysis
market development strategy
