摘要
本文通过介绍旅游电子商务、移动通信技术和智能终端的发展趋势,揭示了移动电子商务在旅游行业中所具有的巨大的发展潜力。并说明了移动电子商务与旅游行业的结合已经成为一种趋势。文章进一步通过一个实例里来分析如何最有效地利用这种趋势,充分发挥二者的组合优势。重点强调了从客户需求、产品特性、产品定位等角度对移动旅游电子商务项目进行深入的分析。
This paper focuses mainly on the implementation of mobile E-business in travel business. The development trend of E-business in travel business, mobile communication technology and intelligent handset is firstly introduced. From this trend the huge potential of implementing mobile E- business is disclosed. Then a real case is analyzed to show how this trend could be made the best of use, and how these two fields （E-business ＆ Mobile technology） could be combined together. From the aspects such as the custom demand, product profile definition and product positioning this project will then be studied.
出处
《价值工程》
2011年第33期163-164,共2页
Value Engineering
