摘要
市场变化需要调整书籍装帧设计的作用;装帧设计既是商业运作也是艺术创作,合适的装帧设计能发挥艺术与技术结合的效果。装帧设计的形式选择要与图书的内容相适应;同时,合理使用材料也是装帧设计的特殊形式和重要环节。设计师凭借装帧设计以引导读者的阅读冲动,读者通过自身的生活经验了解并体验装帧设计蕴藏的内容要素,从面实施购买的行动。
The role of book design in publishing operations needs adjusting as the market changes.Book cover design is not only commercial creation but also artistic creation.A proper design can combine art and technology.The form of book cover design should be subject to the contents of the books and the whole process of editing.At the same time,a reasonable use of material is the special form and important segment of book cover design.Finally,the designer guides the readers＇ feeling by designing,and the readers understand the design including the book elements by their own life experience,which will depend on the artistic charm and technical effects of original design,so as to pursue the book cover design in market changes.
出处
《设计艺术研究》
2011年第4期63-66,共4页
Design Research
关键词
市场竞争
装帧设计
图书感受
Market Competition
Book Cover Design
feelings of the book
