摘要
随着移动互联网从封闭走向开放,其产业价值链条趋于复杂深入,电信运营商已不再占据产业链的核心环节。同时,移动互联网带宽的限制、用户的注意力有限及用户上网时间的零碎化,使得服务运营商在激烈的竞争环境中不得不慎重选择其业务产品的营销模式,本文通过对目前移动互联网用户群行为特征及用户行为影响因素的分析,结合移动互联网现有业务产品的特点和市场现状,构建基于用户行为的移动互联网服务运营商的业务营销模式,以期为移动互联网服务运营商选择合理的业务营销策略提供参考与借鉴。
As mobile Internet from the close to the open,the industry value chain becomes complicated and thorough,telecom operators haven＇t occupy the core of its industry chain link.Meanwhile,mobile Internet bandwidth limits,the user＇s attention limits and user＇s fragmentary time,make service operators of the mobile internet in the fierce competition environment have to choose carefully its product marketing mode.This paper analyze the current mobile Internet user group＇s behavioral characteristics and factors of Influencing user behavior,with the existing product features and market status of Mobile Internet services,construct the mobile Internet service operators＇ business marketing mode basing on user behavior,for mobile Internet service providers choose reasonable business marketing strategy and provides reference.
出处
《江苏商论》
北大核心
2011年第9期86-88,共3页
Jiangsu Commercial Forum
