摘要
基于社会物理学的三大理论,提出基于社会燃烧理论的网络舆论传播"集中度"、基于社会行为熵理论的网络舆论传播"组织度"、基于社会激波理论的网络舆论传播"临界度",并试图将"三度"法结合起来,运用仿真、复杂网络分析及数据挖掘等方法将网络舆论传播从定性研究走向定量应用.
The spread process and evolution mechanism of Internet opinion were studied based on social physics. Three concepts and definitions were put forward, namely, the circulation concentra- tion degree of Internet opinion based on Social Combustion Theory, the Internet opinion organization degree based on Social Behavior Entropy Theory and the criticality degree of Internet opinion circulation based on Social Shock Wave Theory. Addionally, in order to capture, extract and analyze the social effect of Internet opinion circulation,MAS（multi-agent system）, complex network analy sis and data mining were applied to combine ＂Three-Degree＂ method.
出处
《上海理工大学学报》
CAS
北大核心
2011年第4期337-344,共8页
Journal of University of Shanghai For Science and Technology
基金
国家自然科学基金资助项目(91024010)
中国科学院创新团队项目(KACX1-YW-1011)
国家重点基础研究发展计划(973)资助项目(2010CB731400)
关键词
社会物理学
网络舆论
网络舆论集中度
网络舆论组织度
网络舆论临界度
social physics
Internet opinion Internet opinion concentration degree
Internet organization degree Internet opinion critical degree
