摘要
随着网络信息技术的发展,电子商务在我国得到了长足的发展并扩展至校园领域。高素质的消费群体、优良的网络环境、便利的物流配送使得校园具备发展电子商务的有利条件,但是校园的电子商务发展还处在较低级的阶段。校园开展电子商务应该从有利条件入手,分析其存在的有关平台构建主体、技术力量、市场定位、消费习惯等问题,从而创建基于校园网络的电子商务新模式。
With the development of information technology and networks,electronic commerce in China has had a considerable development and even expanded to the campus. High-quality consumer groups,excellent network environment,and facilitated the logistics and distribution enable the campus to possess favorable conditions for the development of e-commerce, which is still in the lower level stage. Campus e-commerce should start with favorable conditions. This paper analyzes the main platform, technology, market positioning,consumption habits and other issues, so as to create a new e-commerce model based on the campus network.
出处
《湖南工程学院学报（社会科学版）》
2011年第3期29-30,83,共3页
Journal of Hunan Institute of Engineering(Social Science Edition)
