摘要
针对目前旅游购物市场存在的诸多问题,学者们提出了很多的措施,但对哪一种措施更有效却缺乏研究。以博弈论作为研究工具,通过在信息不完全状况下对旅游购物市场进行博弈分析,找出了其均衡解,得出了在信息不完全的状况下,旅游购物市场上必然会充斥大量劣质品的结论。再运用博弈论方法对旅游购物市场的两种转型升级策略进行了分析,探讨了在这两种转型升级策略下,旅游购物市场条件得到不同的改善。建议加强市场监督措施,使其更易于实施,效率更高;建立广泛的多部门综合执法的网络;鼓励大众监督。
Tourism shopping market existed many problems at the current,for these scholars did many research and put forward a lot of measures,but the lack of the research was which one was more effective.In this paper,the game theory as a research tool,through game analysis of tourism shopping market in condition of incomplete information,found out its equilibrium solution,drew a conclusion that the tourism shopping market would inevitably flood with a lot of shoddy in a situation of incomplete information.Using game theory to analyze the two types of improvements strategy of tourism shopping market in,explored there improve conditions.Finally,the conclusions and recommendations were：The measure of strengthen market supervision was easier and more efficient;Established a network of broad multi-sectoral integrated;Encouraged the public to supervise.
出处
《资源开发与市场》
CAS
CSSCI
2011年第9期852-854,共3页
Resource Development & Market
基金
2010年河南省科技攻关项目"创意旅游与河南省旅游产业转型升级研究"(编号:102102310057)
河南省教育厅自然科学研究项目"旅游电子商务信任机制研究"(编号:2009B630021)
河南教育学院旅游管理重点学科资助
关键词
旅游购物市场
博弈分析
转型升级
tourism shopping market
game analysis
improvement
