4McCarty JA, Hastak M. Segmentation approaches in data-mining: A comparision of RFM, CHAID, and logistic regression. Journal of Business Research, 2006, 60(6): 656- 662.
5Xing DS, Shen JY. Efficient data mining for Web navigation patterns. Information and Software Technology, 2004, (46): 55-63.
6Sungjune P, et al. Sequence-based clustering for Web usage mining:a new experimental framework and ANN- enhanced K-means algorithm. Data & Knowledge Engineering, 2008, 65(3): 512-543.
7Buchner A, Mulvenna M. Discovering internet marking intelligence though online analytical web usage. SIGMOD Record, 1999, 27(4): 23-38.