摘要
采用问卷调查及文献资料等研究方法，对上海市体育竞赛市场化的现状进行分析。结果显示，市场基础、人的观念、广告集资、竞赛体制、竞赛法规及相关政策等，是影响体育竞赛市场化进程的主要因素。在此基础上提出了相应的对策。
By questionnaire and literature, the present paper analyzes the status quo of bringing sports competitions in Shanghai onto the market. The results show that the market basis, the people's ideology, the fund raising by advertisements, competition system, competition rules and laws, relevant policies and so on are the main factors affecting the progress in bringing sports competitions onto the market. On this basis, the relevant countermeasures are put forward.
出处
《上海体育学院学报》
CSSCI
北大核心
1999年第4期20-25,共6页
Journal of Shanghai University of Sport
关键词
上海
体育竞赛
市场化
竞赛机制
Shanghai, sports competitions, marketization, competitive mechanism
