摘要
对于期刊社而言,期刊品牌代表了一种竞争力与获利能力;对于读者或消费者而言,期刊品牌是质量与信誉的保证。高校学术期刊要站的高,看得远,勇于在市场大潮中通过品牌实力的积累,塑造良好的品牌形象,实现创立名牌与发展名牌的战略目标。
For the periodical, the journal represents a brand competitiveness and profitability; for the readers or consumers, journal quality and credibility of the brand is a guarantee. Academic journals should stand high and see far, the courage to tide through the brand in the market, the accumulation of power, create a good brand image, brand creation and development of brand to achieve the strategic objectives.
出处
《价值工程》
2011年第23期307-307,共1页
Value Engineering
